DMVOFFGRID
A place to actually show up.
Creative direction / Web design / Creative development / Digital identity
THE IDEA
BEHIND IT.
The community already ran on Instagram and group chats, where nothing stays findable and nobody outside can see what it is. The site is the front door: what the crew does, where it has already been, and how to get in.
An identity-led site for a DMV outdoor community: the events it runs, the trails it has walked, a first clothing drop, and the routes into the group chats where the plans actually happen.
Experience dmvoffgrid.com
THE DETAILS
MAKE THE WORLD.
- A photographic hero carrying the community itself, not stock imagery
- Events, listing the trails the crew has already walked
- An authored trail progression: one dragged marker moving through named checkpoints
- A first clothing drop, with size selection
- Gallery from the trail
- Founder record, and a what-to-bring guide
- Routing into Instagram and WhatsApp, where the plans are made
- A long editorial page re-composed for mobile rather than reflowed into it
Next world
AJ Car DetailzHave something in mind? Let’s make it exist