AJ Car Detailz
A quote that starts with the vehicle.
Creative direction / Web design / Creative development / Digital identity
THE IDEA
BEHIND IT.
Detailing is priced by the car, not by a menu — size and condition decide the work. A price list would have described the wrong business, so the site is built to start a conversation about one specific vehicle instead.
A commercial site for a car detailing business in Ashburn, Virginia: the services it offers, the vehicles it has finished, how the job runs, and a quote request that asks about the actual car.
Experience ajcardetailz.com

THE DETAILS
MAKE THE WORLD.
- An automotive identity — near-black ground, one red, condensed display type
- An interactive vehicle view in the opening, prompting the visitor to drag
- Four service tiers: interior, exterior, complete, and by consultation
- Contact-for-price positioning, stated rather than hidden
- A results section showing real finished vehicles, interior and exterior
- A three-step process: describe the vehicle, receive a quote, bring back the finish
- A reviews section carrying the business's own Google rating
- A quote form asking year, make, model, service and condition, with notes
- Call and quote actions repeated at every scroll depth
Next world
Based & FitHave something in mind? Let’s make it exist